This year marks the tenth anniversary of La Traviata conceived by Valentino Garavani and Giancarlo Giammetti and produced by the Teatro dell'Opera di Roma. Directed by Sofia Coppola in her operatic debut, Verdi's masterpiece will be screened live in Rome's Piazza di Spagna on Tuesday 30 June at 8.00 pm.
The initiative is the result of the collaboration between the two institutions and stems from the desire to share with the public one of the most beloved and celebrated works of the Italian operatic repertoire and the dialogue between opera, fashion and cinema that characterises this production. Valentino Garavani designed Violetta's costumes, while Maria Grazia Chiuri and Pierpaolo Piccioli – then Creative Directors of Maison Valentino – created those for Flora and the chorus.
The project is part of the programme of Fondazione Valentino Garavani e Giancarlo Giammetti, whose mission places the support and promotion of the arts at the heart of its commitment to cultural and social development.
On this occasion, the Spanish Steps will become an open-air theatre, welcoming residents and visitors to experience the live screening in the heart of Rome. Admission is free, subject to capacity.
The event is organised in collaboration with Roma Capitale, the Mayor's Office, the Department of Culture, the Department of Major Events, Sport, Tourism and Fashion, and Municipio I Roma Centro, with the shared aim of transforming one of the capital's most iconic landmarks into a place of gathering and participation, reaffirming the value of public space as an opportunity for cultural participation and collective experience.
Venus, the exhibition currently on view at PM23, will remain open until midnight.
